Integrated Marketing

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media planning & buying

Our vast experience and relationships with all the major players in TV, Radio, Print, Outdoor, Out-of-Home, and Online media is just the tip of the iceberg. At Alaia, we build the best tailored media strategy for your business whether or not you need a simple media plan or something more complex – a cross-media, multi-dimensional campaign that includes product placement, contests and promotions, or perhaps the creation of your own media asset like a specialized vignette-series.

Our rate negotiation, execution, campaign reporting and follow-through delivery are designed to get you exclusive advertising opportunities that your competition will hate you for. That’s our specialty.

"Alaia took over the reins of Russell's national advertising and immediately kick-started it with expert precision achieving many new amazing opportunities that included TV, Radio, Print, Online, product placement, contests, promotions, and strategic multi-year sponsorship deals with Sport Associations that guaranteed Russell got further penetration deep into their membership base.”
- Chad Currah, Divisional Manager of Russell Athletic