Integrated Marketing

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promotions & sponsorships

Does your advertising need a boost? Alaia's innovative use of promotions and sponsorships are far more powerful than you may think. Maybe you need to subsidize your advertising budget with contra? We can swing these kinds of deals for you. Maybe you need to communicate directly with consumers, but your regular 30-second commercials can't get the job done. When you make us your strategic partner we will help you to understand how to get more value and traction from your advertising spend than you ever thought it was possible.

Alaia secured a 3yr. exclusive sponsorship deal with the CIS (Canadian Interuniversity Sports) that closely ties the Russell brand and products directly on the backs of over 15,000 Male/Female athletes across Canada, in +10 sports; as well negotiated product placement, national and local TV, and venue signage at all Championship Tournaments including the Vanier Cup."
- Chad Currah, Divisional Manager of Russell Athletic