Notebook

alaia Archive


Alaia selected to partner with Prudential

Tuesday, November 20th, 2012

Alaia technologies has been selected by Prudential Real Estate to implement their new US national franchise website. For more information please check out www.prudentialrealestate.com.

And the award goes to…

Thursday, May 3rd, 2012

Congratulations to RLP’s ‘Neighbourhood Navigator’ for winning the Silver Star Award in the category of Mobile Website (Horizon Interactive Awards). The HIA recognizes global excellence in interactive media across Canada.

Royal LePage beat out the likes of the Crowne Plaza and Aria Health. Take a look at the 2011 Winners List here .

Facebook: Leader in Social Sharing

Wednesday, August 19th, 2009

I recently began testing a clients Web Portfolio for rankings, so when I typed in their first name in the top three search engines, the first result was always a Facebook user with with the same name as my client.  When I clicked on this user to see who exactly she was, her profile picture was a professionally taken model shot and she had over 500 friends! I was tempted to tell my client to send a friendly "poke" to that user to obtain friend status with this top ranking user.

So whether you hate it or not, Facebook is huge and probably here to stay for a while.  If you haven’t already started taking advantage of it, signing up as soon as you finish reading this is a start.  Here is a pretty astonishing chart showing just how large the gap between other social mediums rank against Facebook.  On top of that, with the aquisistion of Friend Feeder (Twitter’s competition) and a launch of Facebook Lite , who knows how much Facebook will dominate in the future.

The Google Opt-Out Village (parody)

Thursday, August 13th, 2009


Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village

Twitter 101

Tuesday, August 11th, 2009

For those who are just getting into the twitter scene, here is a great Twitter Guide. It contains tons of information for the absolute newbie, to those seeking to use twitter on a professional level.

If you are looking for a good list of people to follow, take a look at the 10 Must-Follow Usability Experts on Twitter.

Profile Pictures Worth More Than 1000 Words

Monday, August 10th, 2009

With so many social sites to keep up with, a profile picture has become a stamp representing us in ways we don’t even expect. Most of us choose casual pictures usually considering whether the picture flatters us or not. But a profile picture can go a long way when describing the person you are.  It also can be surprising how it affects one of the most important parts of your website, TRAFFIC!  But like all new trends, testing and benchmarking is the best way to figure out this mystery.

If you are selling your services, seeking employment, or simply trying to get known on the web,  then your profile picture should be your brand. There is a good article on just this concept outlining how important consistency is. The constant uprising of social sites have geared the web into a casual state with more people leaning away from glamor shots and becoming more comfortable posting natural, funny or interesting pictures.

Either way those who want to read your blog, take your advice or use your services want to feel comforted by the human side of your profile. So investing a little more time choosing an apropriate profile picture that let’s others see the smart, savvy or funny side of you, is definitely worth the time.

The Status of META Tags

Wednesday, August 5th, 2009

I was asked by a client how to use META tags to boost up their website rankings. At first I thought the answer was obvious, but when I stopped to think, I started to doubt my knowledge on the subject. So with my good friend Google, one litre of coffee and my determination, I set out to learn a little more about META element tags and their status quo.

The META element started off in the 90’s as a classification method for search engines to index webpages.  However, in the early 2000’s, the keywords attribute of the META tag, almost if not completely lost support from all the major search engines due to spamming and unscrupulous misuse.

Today, there is mixed information on whether search engines support the META tag or not. The consensus seems to be that since search engines implement such advanced algorithms for crawling a website, more weight is placed on content within the web page rather than on META tags.

The Web has also seen a growth in standardization since the early 90’s with the development of the W3C and The Resource Description Framework, a family of W3C specifications originally designed as a metadata data model. This by the way, is definitely something to look into if you plan to dig deeper into the methods used for indexing web pages.

So, simply adding meta tags will not magically rank a website at the top of search results. It will however be used for search result pages as links or descriptions of your site at minimum so discarding them is not what I am implying at all. The reality is that content fuels search engines. Content-rich websites with descriptive text that incorporate words (keywords) that are relevant to the site’s topic or theme. Simply having a well structured document with an appropriate hierarchy of information, can do so much more for your rankings than META tags alone.

I have a website…what next?

Tuesday, August 4th, 2009

Brad Gross gives some short and sweet advice on how to get noticed on the web.

Real Estate web presence as tacky as infomercials

Thursday, July 30th, 2009

Lately I’ve been doing some research on the different web applications available particulalry for real estate agents, only to be swarmed with pop ups, multi coloured fonts and extra large font sizes that remind me of grade school art class.

Does this type of in your face marketing really work? I usually don’t give these sites a chance and simply close the tab.  Even though web marketing has become a booming entity, not all industries have understood the power of it.  Real Estate in particular has always had a reputation of tacky print collateral but the web is a different dimension and users can simply end your chance with one click.

I am glad our application has deviated from this approach and it only confirms that we are on the right track to providing our agents with a functional, attractive and professional web presence.

Royal LePage thanks us for Client Click Launch.

Wednesday, July 29th, 2009

After months of preparation and customization, Royal LePage has finally integrated their agent websites into our Client Click tool, an integral part of JumpTools.  This is great news as the JumpTools team celebrates this major milestone and looks forward to a new JumpTools release set to lauch this year.  Special thanks to Joanne Geridis and Patrick Rioux from Royal LePage for their valuable input and patience.