Posts Tagged with web marketing

Profile Pictures Worth More Than 1000 Words

Monday, August 10th, 2009

With so many social sites to keep up with, a profile picture has become a stamp representing us in ways we don’t even expect. Most of us choose casual pictures usually considering whether the picture flatters us or not. But a profile picture can go a long way when describing the person you are.  It also can be surprising how it affects one of the most important parts of your website, TRAFFIC!  But like all new trends, testing and benchmarking is the best way to figure out this mystery.

If you are selling your services, seeking employment, or simply trying to get known on the web,  then your profile picture should be your brand. There is a good article on just this concept outlining how important consistency is. The constant uprising of social sites have geared the web into a casual state with more people leaning away from glamor shots and becoming more comfortable posting natural, funny or interesting pictures.

Either way those who want to read your blog, take your advice or use your services want to feel comforted by the human side of your profile. So investing a little more time choosing an apropriate profile picture that let’s others see the smart, savvy or funny side of you, is definitely worth the time.

The Status of META Tags

Wednesday, August 5th, 2009

I was asked by a client how to use META tags to boost up their website rankings. At first I thought the answer was obvious, but when I stopped to think, I started to doubt my knowledge on the subject. So with my good friend Google, one litre of coffee and my determination, I set out to learn a little more about META element tags and their status quo.

The META element started off in the 90’s as a classification method for search engines to index webpages.  However, in the early 2000’s, the keywords attribute of the META tag, almost if not completely lost support from all the major search engines due to spamming and unscrupulous misuse.

Today, there is mixed information on whether search engines support the META tag or not. The consensus seems to be that since search engines implement such advanced algorithms for crawling a website, more weight is placed on content within the web page rather than on META tags.

The Web has also seen a growth in standardization since the early 90’s with the development of the W3C and The Resource Description Framework, a family of W3C specifications originally designed as a metadata data model. This by the way, is definitely something to look into if you plan to dig deeper into the methods used for indexing web pages.

So, simply adding meta tags will not magically rank a website at the top of search results. It will however be used for search result pages as links or descriptions of your site at minimum so discarding them is not what I am implying at all. The reality is that content fuels search engines. Content-rich websites with descriptive text that incorporate words (keywords) that are relevant to the site’s topic or theme. Simply having a well structured document with an appropriate hierarchy of information, can do so much more for your rankings than META tags alone.